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GIRLHOOD / Childhood Toys Aren’t Just Toys

Childhood Toys Aren’t Just Toys

September 29, 2025
Childhood Toys Aren’t Just Toys

Remember Furbys? Those creepy-cute, wide-eyed little creatures from the ’90s that somehow managed to feel both adorable and slightly possessed? I begged my parents for one in middle school and was convinced it would change my life. Instead, it woke me up at 2 a.m. screaming “kah-tah!” in some gibberish language, and my mom eventually had to hide it in the closet.

Fast forward to today, and my kids are obsessed with Labubus — the plush, big-eyed critters popping up all over social media. Full circle moment: their Labubus are now in the closet, too. Not because they’re haunted (yet), but because I nearly scared my children to death telling them a bedtime story about how Labubus “protect them at night.” (Thanks a lot, ChatGPT.) Needless to say, the Labubus have been banished to storage, right next to the Furby of my youth.

But here’s the thing: every generation has that toy. The one that feels magical, a little unsettling, and absolutely essential to surviving the playground social scene. For me, it was Furbys. For some, it was Tamagotchis, Beanie Babies, or Silly Bandz. The toy itself was fun, sure, but the real magic was belonging — having something to talk about, trade, or compare with friends.

So when your kid insists their life won’t be complete without a Labubu, remember: it’s not just about the plush. It’s about connection, nostalgia, and maybe even laughing at how history really does repeat itself...one toy at a time.

Ask Clara: What are the signs of ADHD in women?

Photo source: https://depressed-furby.tumblr.com/


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