Stretch marks: they’re often a newly pregnant woman’s biggest concern as it relates to their changing body during the prenatal period. While stretch marks are an incredibly common side effect of pregnancy, there is no shortage of products on the market claiming to help you prevent or reduce their appearance. 

First and foremost, stretch marks are normal — and nothing to be ashamed of. But if you do want to learn more about this pregnancy phenomenon, including why stretch marks occur, how to minimize their appearance, or even how to embrace their beauty, we’ve got you covered. 

What are stretch marks, exactly?

Stretch marks, also known as striae gravidarum, are a result of the skin stretching rapidly due to weight gain or growth during pregnancy. This stretching can cause the dermis, the middle layer of the skin, to tear, leading to the formation of thin, reddish-purple lines that gradually fade to a lighter color over time. While they are harmless and affect up to 90% of pregnant women, the sight of stretch marks can still evoke feelings of self-consciousness and insecurity.

Why do stretch marks happen during pregnancy?

Numerous studies have explored the factors contributing to the development of stretch marks during pregnancy. Genetics plays a significant role, as women with a family history of stretch marks are more likely to experience them. Additionally, hormonal changes, such as increased levels of cortisol and estrogen, can weaken the skin's elasticity, making it more prone to stretching.

How to minimize (or prevent) stretch marks during pregnancy

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While stretch marks may be inevitable for some women, expectant mothers can take practical steps to minimize their appearance and promote skin health during pregnancy.

Stay hydrated

Keeping your body hydrated is essential for overall skin health (and a healthy pregnancy!). Drinking plenty of water helps maintain skin elasticity and promotes healing. Aim for at least eight glasses of water per day, and consider incorporating hydrating foods like fruits and vegetables into your diet. If you have trouble drinking enough water, consider buying a fun water bottle or adding a splash of juice to your h2O! 

Moisturize

A study in the British Journal of Dermatology highlighted the importance of skin hydration in preventing stretch marks, suggesting that regular moisturizing can improve skin elasticity and resilience. Make moisturizing a daily habit after the shower, and choose a moisturizer rich in ingredients like cocoa butter, shea butter, or vitamin E, and apply it generously to areas prone to stretching, such as the abdomen, breasts, hips, and thighs. 

Self-massage 

Massaging the skin with gentle, circular motions can help improve blood circulation and promote collagen production, which may help prevent stretch marks. Use a nourishing oil or lotion during your massage to enhance its effectiveness and enjoy a moment of relaxation amidst the demands of pregnancy. 

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Eat a nutritious diet

Eating a balanced diet rich in vitamins, minerals, and antioxidants supports skin health from the inside out. Include foods high in vitamin C, vitamin E, zinc, and silica, which are known to promote collagen production and skin regeneration. Incorporate plenty of fruits, vegetables, lean proteins, and whole grains into your meals to nourish your body and support healthy skin.

Shift your perspective

While preventing stretch marks is a common goal for many expectant mothers, it's important to approach this aspect of pregnancy with self-compassion and acceptance. Stretch marks are a natural and beautiful reminder of the incredible journey your body is undergoing to bring new life into the world. 

Rather than viewing stretch marks as flaws to be hidden or erased, embrace them as badges of honor, symbolizing your body's strength and resilience. Celebrate your body's ability to nurture and sustain life, and remember that true beauty lies not in perfection but in authenticity and self-love. Your stretch marks are a testament to the strength and beauty of motherhood, reminding you of the incredible journey you're undertaking and the boundless love that awaits.

Kristyn Hodgdon is the Co-Founder and Chief Creative Officer at Rescripted.